Using Powerful Words to Regain Power

In his book, The Articulate Executive in Action, Granville Toogood discusses the use of something he calls CVA (communications value added). The rule of CVA is this: what you say and how you say it can determine your success. Once you get the hang of it, it can become your greatest asset.

Practitioners of CVA use the hi-C's: concept, conviction, clarity, candor, credibility, character, coolness, concentration, color, competence, crispness, civility, consistency, continuity, creativity, cohesion, caring and communication. In contrast, those who lack CVA may exhibit emptiness, uncertainty, fuzziness, doubt, fear, absentmindedness, drabness, blather, indifference, and alienation.

Users of CVA speak to "primal mind" - that gut reaction in people. In other words, be innovative; find an opportunity to offer something beneficial to the company, save the company thousands (if not millions) of dollars, or improve productivity; and march right into the next meeting and tell everyone at the table what it takes to make this thing happen. Muscular language has a lot more impact than abstract explanations about your plan.

And finally, use powerful words. Here are some examples.
Say:
cut instead of reduce
slash instead of lower
keep instead of maintain
yet instead of nevertheless
so instead of therefore
but instead of however
grab instead of acquire
strike instead of delete
give instead of donate
big instead of significant
hot instead of fashionable
launch instead of implement

And most of all, don't let that bully steal your confidence away!

Use Power Words to Shield Yourself from Workplace Bullies

Workplace bullies don't show up to work one morning and decide you're the one they'd like to bully. They don't pick you out of the accounting department as the poor sucker who's gonna get it this week.

Bullies are bullies because they lack communication skills. Perhaps they don't know how to articulate their ideas or frustrations. Perhaps they feel threatened by someone around them, and they backlash as a result. Perhaps they don't trust someone in the organization and it's showing up in their interactions with others.

By the same token, victims lack the ability to communicate effectively with the bully. That's not a slap on you, it's just the basic facts (hey nobody's perfect). The bully pushes on you, the victim, because there's something about you that creates that dynamic between you (and there's something about them). I'm not saying you deserve it or it's your fault. What I am saying is the long-winded version of this: Communication between the two of you just isn't working out so well.

There are some things you can do with your own communication, however, that will keep the bully from attacking you, sort of like a soldier and his shield. I call these communication tactics strategic resistance. These tactics are ways of communicating with everyone (not just the bully) that give you an aura of confidence and leadership - and exhibiting confidence and leadership is enough to keep the bully from bullying you. Exhibiting confidence and leadership is also a way to move ahead at work (a definite bonus).

Dale Carnegie, author of How to Win Friends & Influence People once said, "The ability to speak is a short cut to distinction." Granville Toogood, author of The Articulate Executive, said, "What you say and how you say it determines your success." What these gentlemen mean is that the way you speak certainly gives people an impression of you. With words you have the power to create the person you want to be, and the person you want others to see in you. Sometimes use of formal words like reduce or maintain can be effective (perhaps in something like a resume or business letter), and other times words informal power words are better.

In your next staff meeting, try using:

cut or slash, instead of reduce
yet, instead of nevertheless
so, instead of therefore
give, instead of donate
ask, instead of appeal
launch, instead of implement
but, instead of however
guess, instead of estimate
use, instead of utilize

Do you see where I'm going with this? A simple word like yet is so much more vigorous and full of life than nevertheless. It's got power and pizazz. "We've got to cut costs in order to keep profits up," sounds more intense and persuasive than "We've got to reduce costs to keep profits up." Do you see the difference?

Get a bully across the table from you and use a word like slash, instead of reduce, or so instead of therefore, and you're demonstrating you've got what it takes to be a leader. You're someone not to be messed with.